Parenting App - All-in-One Pregnancy & Parenting Companion App
Role
UIUX Designer
Timeline
6 Months
Impact
500+ users within 2 weeks
about.
This project focused on designing a holistic solution to alleviate the anxiety and logistical challenges faced by new parents. Through user research, we identified key pain points: information overwhelm, fear of missing milestones, and managing a complex new healthcare schedule.
The resulting app delivers a streamlined experience that consolidates trusted knowledge, memory tracking, and health management into a single, intuitive platform. The outcome is a digital product that empowers users, replaces stress with confidence, and helps them savor the most meaningful moments of early parenthood.
problem.
Imagine you are a new parent...
the problems are more than just giving birth a baby
👀 Hard to keep track of everything
Juggling appointments, feedings, and milestones is overwhelming without one central place to organize it all
📖 Fragmented & Unreliable Information Architecture
Critical knowledge is scattered across disconnected sources (websites, books, apps), forcing inefficient research and eroding user confidence
🫶🏻 Isolation & Lack of Validated Experience
Absence of access to a trusted, peer-based support network to validate concerns and share practical, real-world solutions
empathy map.
user journey map.
opportunity.
📅 A Centralized Hub for Scheduling
A single, intuitive calendar to consolidate all appointments, milestones, and tasks. This reduces cognitive load by eliminating the need to juggle multiple apps and reminders, making parents feel organized and in control.
👩🏼⚕️ Curated, Trusted Information
Solving information overload by providing a single source of truth. Content is curated from experts and personalized to the baby's age, delivering the right information at the right time to build confidence and eliminate frantic searching.
🫂 A Verified Community Platform
To combat isolation, integrating a safe community forum for parents. This feature provides immediate access to peer support and shared experiences, validating users' feelings and reducing the anxiety of "going through it alone."
User Flow
This user flow outlines the steps a trader takes to discover, explore, and purchase items in the Marketplace
Wireframe
Paragraph explain Wireframe
features.
Personalized Weekly Checklist
To directly combat the overwhelm of organization, we designed a proactive, pre-made weekly checklist. It automates the recall of critical tasks and upcoming checkups, ensuring new parents feel prepared and nothing is missed. This minimizes mental burden and provides a clear, manageable path forward each week.
Unified Family Calendar
This feature creates a single source of truth for the entire family's schedule. It solves the problem of scattered plans by allowing parents to seamlessly track milestones, manage appointments, and discover/local community events. This fosters a sense of control and active participation in their new journey.
Expert-Led Video Learning Hub
To address anxiety and information dispersion, we curated a library of video classes from certified medical experts. This provides on-demand, trustworthy education tailored to specific parent concerns (like labour or newborn care), empowering users with credible knowledge and replacing uncertainty with confidence.
Expert-Led Video Learning Hub
To directly combat the overwhelm of organization, we designed a proactive, pre-made weekly checklist. It automates the recall of critical tasks and upcoming checkups, ensuring new parents feel prepared and nothing is missed. This minimizes mental burden and provides a clear, manageable path forward each week.
user flow.
testimonial.
"After using the app for a short time, I already feel it's perfect for me because it provides parenting information and tips tailored to my baby's age. It also includes experience-sharing from different moms, which is really helpful for a new mom like me!" (translated)
Foodie KOL
Mother with 8-months baby
Mother with 8-months baby
opportunity.
📅 A Centralized Hub for Scheduling
A single, intuitive calendar to consolidate all appointments, milestones, and tasks. This reduces cognitive load by eliminating the need to juggle multiple apps and reminders, making parents feel organized and in control.
👩🏼⚕️ Curated, Trusted Information
Solving information overload by providing a single source of truth. Content is curated from experts and personalized to the baby's age, delivering the right information at the right time to build confidence and eliminate frantic searching.
🫂 A Verified Community Platform
To combat isolation, integrating a safe community forum for parents. This feature provides immediate access to peer support and shared experiences, validating users' feelings and reducing the anxiety of "going through it alone."
problem.
👀 Hard to keep track of everything
Juggling appointments, feedings, and milestones is overwhelming without one central place to organize it all
📖 Fragmented & Unreliable Information Architecture
Critical knowledge is scattered across disconnected sources (websites, books, apps), forcing inefficient research and eroding user confidence
🫶🏻 Isolation & Lack of Validated Experience
Absence of access to a trusted, peer-based support network to validate concerns and share practical, real-world solutions
Imagine you are a new parent...
the problems are more than just giving birth a baby
Imagine you are a new parent...
👀 Hard to keep track of everything
Juggling appointments, feedings, and milestones is overwhelming without one central place to organize it all
📖 Fragmented & Unreliable Information Architecture
Critical knowledge is scattered across disconnected sources (websites, books, apps), forcing inefficient research and eroding user confidence
🫶🏻 Isolation & Lack of Validated Experience
Absence of access to a trusted, peer-based support network to validate concerns and share practical, real-world solutions
user journey map.
problem.
👀 Hard to keep track of everything
Juggling appointments, feedings, and milestones is overwhelming without one central place to organize it all
📖 Fragmented & Unreliable Information Architecture
Critical knowledge is scattered across disconnected sources (websites, books, apps), forcing inefficient research and eroding user confidence
🫶🏻 Isolation & Lack of Validated Experience
Absence of access to a trusted, peer-based support network to validate concerns and share practical, real-world solutions
Imagine you are a new parent...
the problems are more than just giving birth a baby
user journey map.
opportunity.
📅 A Centralized Hub for Scheduling
A single, intuitive calendar to consolidate all appointments, milestones, and tasks. This reduces cognitive load by eliminating the need to juggle multiple apps and reminders, making parents feel organized and in control.
👩🏼⚕️ Curated, Trusted Information
Solving information overload by providing a single source of truth. Content is curated from experts and personalized to the baby's age, delivering the right information at the right time to build confidence and eliminate frantic searching.
🫂 A Verified Community Platform
To combat isolation, integrating a safe community forum for parents. This feature provides immediate access to peer support and shared experiences, validating users' feelings and reducing the anxiety of "going through it alone."
User Flow
This user flow outlines the steps a trader takes to discover, explore, and purchase items in the Marketplace
Wireframe
Paragraph explain Wireframe
features.
Personalized Weekly Checklist
To directly combat the overwhelm of organization, we designed a proactive, pre-made weekly checklist. It automates the recall of critical tasks and upcoming checkups, ensuring new parents feel prepared and nothing is missed. This minimizes mental burden and provides a clear, manageable path forward each week.
Unified Family Calendar
This feature creates a single source of truth for the entire family's schedule. It solves the problem of scattered plans by allowing parents to seamlessly track milestones, manage appointments, and discover/local community events. This fosters a sense of control and active participation in their new journey.
Expert-Led Video Learning Hub
To directly combat the overwhelm of organization, we designed a proactive, pre-made weekly checklist. It automates the recall of critical tasks and upcoming checkups, ensuring new parents feel prepared and nothing is missed. This minimizes mental burden and provides a clear, manageable path forward each week.
To address anxiety and information dispersion, we curated a library of video classes from certified medical experts. This provides on-demand, trustworthy education tailored to specific parent concerns (like labour or newborn care), empowering users with credible knowledge and replacing uncertainty with confidence.
empathy map.
empathy map.
user flow.
opportunity.
📅 A Centralized Hub for Scheduling
A single, intuitive calendar to consolidate all appointments, milestones, and tasks. This reduces cognitive load by eliminating the need to juggle multiple apps and reminders, making parents feel organized and in control.
👩🏼⚕️ Curated, Trusted Information
Solving information overload by providing a single source of truth. Content is curated from experts and personalized to the baby's age, delivering the right information at the right time to build confidence and eliminate frantic searching.
🫂 A Verified Community Platform
To combat isolation, integrating a safe community forum for parents. This feature provides immediate access to peer support and shared experiences, validating users' feelings and reducing the anxiety of "going through it alone."