Marketplace Platform
Role
Senior UIUX Designer
Timeline
3 Months
Impact
+50% Engagement
about.
It is designed for creating a channel of a social economy where users can learn, express, and engage like never before. By integrating pre-made KOL checklists, chatroom stickers, app themes and exclusive merchandise, we transformed passive investors into active contributors. Creating new monetization streams for experts and the platform and designed to enhance engagement, learning and personal expression within our social investing ecosystem.
problem.
Have you ever...
Facing these problems while you were a newbie on an investing app?
🤐 Limited User Engagement Beyond Trading
The app was purely transactional, leading to low retention. No fun or interactive elements to keep users engaged outside of trading.
📊 No Incentive for Expert Traders to Share Knowledge
New traders struggled to find curated, high-quality stock/crypto lists
⏱️ Low User Retention & Session Duration
No gamification or rewards to encourage daily usage.
user journey map.
How might we...
Create a channel to increase engagement and help users to build up decision-making confidence in trading?
opportunity.
📊 Curated Expert Watchlists
Allow professional traders/influencers to sell their pre-made lists
⭐ Financial-Themed Stickers/ Icons/ Theme
Increase chat interactions and community engagement
🎁 Adding gamification & rewards elements
Active users could earn credits for Marketplace items
user flow.
This user flow outlines the steps a trader takes to discover, explore, and purchase items in the Marketplace
Wireframe
Paragraph explain Wireframe Paragraph explain WireframeParagraph explain Wireframe
impact.
🎮 Boosted Engagement with Gamified Purchases
Purchasing Marketplace items requires aacions. To collect aacoins, user are required to complete Daily Mission, which increased daily active users by 30% — turning a transactional app into a personalized trading hub.
⌚ Empowering Expert Traders While Saving Users Time
Created a win-win ecosystem: traders monetize curated watchlists while beginners saves 50% time on research.
🤩 Improved Trade Confidence & Quality
Real-time expert explanations helped users understand why to hold/buy/sell which 38% increase in first-trade completion for users who discussed picks in groups.
🤩 Improved Trade Confidence & Quality
Purchasing Marketplace items requires aacions. To collect aacoins, user are required to complete Daily Mission, which increased daily active users by 30% — turning a transactional app into a personalized trading hub.
opportunity.
📊 Curated Expert Watchlists
Allow professional traders/influencers to sell their pre-made lists
⭐ Financial-Themed Stickers/ Icons/ Theme
Increase chat interactions and community engagement
🎁 Adding gamification & rewards elements
Active users could earn credits for Marketplace items
problem.
🤐 Limited User Engagement Beyond Trading
The app was purely transactional, leading to low retention. No fun or interactive elements to keep users engaged outside of trading.
📊 No Incentive for Expert Traders to Share Knowledge
New traders struggled to find curated, high-quality stock/crypto lists
⏱️ Low User Retention & Session Duration
No gamification or rewards to encourage daily usage.
Have you ever...
Facing these problems while you were a newbie on an investing app?
Have you ever...
🤐 Limited User Engagement Beyond Trading
The app was purely transactional, leading to low retention. No fun or interactive elements to keep users engaged outside of trading.
📊 No Incentive for Expert Traders to Share Knowledge
New traders struggled to find curated, high-quality stock/crypto lists
⏱️ Low User Retention & Session Duration
No gamification or rewards to encourage daily usage.
user journey map.
How might we...
Create a channel to increase engagement and help users to build up decision-making confidence in trading?
problem.
🤐 Limited User Engagement Beyond Trading
The app was purely transactional, leading to low retention. No fun or interactive elements to keep users engaged outside of trading.
📊 No Incentive for Expert Traders to Share Knowledge
New traders struggled to find curated, high-quality stock/crypto lists
⏱️ Low User Retention & Session Duration
No gamification or rewards to encourage daily usage.
Have you ever...
Facing these problems while you were a newbie on an investing app?
user journey map.
How might we...
Create a channel to increase engagement and help users to build up decision-making confidence in trading?
opportunity.
📊 Curated Expert Watchlists
Allow professional traders/influencers to sell their pre-made lists
⭐ Financial-Themed Stickers/ Icons/ Theme
Increase chat interactions and community engagement
🎁 Adding gamification & rewards elements
Active users could earn credits for Marketplace items
user flow.
This user flow outlines the steps a trader takes to discover, explore, and purchase items in the Marketplace
Wireframe
Paragraph explain Wireframe Paragraph explain WireframeParagraph explain Wireframe
impact.
🎮 Boosted Engagement with Gamified Purchases
Purchasing Marketplace items requires aacions. To collect aacoins, user are required to complete Daily Mission, which increased daily active users by 30% — turning a transactional app into a personalized trading hub.
⌚ Empowering Expert Traders While Saving Users Time
Created a win-win ecosystem: traders monetize curated watchlists while beginners saves 50% time on research.
🤩 Improved Trade Confidence & Quality
Purchasing Marketplace items requires aacions. To collect aacoins, user are required to complete Daily Mission, which increased daily active users by 30% — turning a transactional app into a personalized trading hub.
Real-time expert explanations helped users understand why to hold/buy/sell which 38% increase in first-trade completion for users who discussed picks in groups.
opportunity.
📊 Curated Expert Watchlists
Allow professional traders/influencers to sell their pre-made lists
⭐ Financial-Themed Stickers/ Icons/ Theme
Increase chat interactions and community engagement
🎁 Adding gamification & rewards elements
Active users could earn credits for Marketplace items